The Allure of Tanzanite

Discover why this extraordinary gemstone has captivated collectors, travelers, and December-born sparkle lovers worldwide.

Tanzanite is more than just the December birthstone — it is one of the rarest gemstones on earth, found in only one place worldwide. Its velvety violet-blue color, limited supply, and rich history make Tanzanite a treasure unlike any other. Whether you’re celebrating a birthday, an anniversary, or searching for the perfect keepsake during your visit to St. Thomas, Tanzanite offers a captivating sparkle that stands out from every other gemstone.

At Beverly’s Jewelry, we proudly offer one of the most curated Tanzanite jewelry collections in the Caribbean, making this exotic gemstone a favorite among travelers and collectors alike.

A Gemstone Found in Only One Place on Earth

Tanzanite is mined exclusively at the foothills of Mount Kilimanjaro in Tanzania. This small mining region is roughly five square miles — making Tanzanite 1,000 times rarer than diamonds. Experts often refer to it as a “once-in-a-generation” gemstone because, when the mines are depleted, there will never be another source.

This breathtaking rarity is one of the key reasons Tanzanite has become an iconic symbol for those born in December. Owning Tanzanite means owning a piece of the earth that is truly irreplaceable.

The Discovery of Tanzanite — A Modern Gem With Ancient Magic

Unlike other birthstones with centuries of recorded history, Tanzanite is a modern discovery. It was first found in 1967, when a Maasai tribesman noticed sparkling blue crystals on the ground after a lightning storm. The gem’s unique color and brilliance quickly caught the attention of gemologists, including Tiffany & Co., which named the gemstone “Tanzanite” in honor of its birthplace.

Because its discovery is so recent, Tanzanite is often called the gemstone of a generation — a stone that arrived with purpose and brilliance, perfectly suited for modern jewelry lovers.

What Tanzanite Symbolizes — The Meaning Behind December’s Birthstone

Tanzanite carries a distinctive meaning rooted in transformation, clarity, and new beginnings. Its mesmerizing blend of violet and blue is said to represent:

• Wisdom
• Calmness and emotional balance
• Creativity and inspiration
• A fresh start or new chapter

For December birthdays — a month known for reflection, celebration, and hope — Tanzanite is the perfect gemstone that symbolizes both the closing of a year and the promise of what’s ahead.

Why Tanzanite’s Color Is So Unique

Tanzanite is prized for its trichroic nature, meaning it shows three colors depending on the angle: blue, violet, and flashes of burgundy. This dynamic color play gives Tanzanite an unmistakable glow that sets it apart from any other blue gemstone.

Top-quality Tanzanite displays a deep, saturated blue with hints of violet — a rare combination that instantly attracts attention in rings, pendants, and earrings.

Why Tanzanite Makes the Perfect December Gift

Holiday shoppers, anniversary gift-seekers, and island visitors all gravitate toward Tanzanite for its one-of-a-kind brilliance. Some of the most popular choices include:

• Tanzanite rings for birthday or milestone celebrations
• Tanzanite pendants that create an elegant, everyday sparkle
• Tanzanite earrings that bring out the gemstone’s luminous violet hue
• Tanzanite bracelets for luxury collectors

Whether set in simple designs or accented with diamonds, Tanzanite always feels luxurious, elegant, and meaningful. If you are struggling to find the right present, check out our tips on how to choose the best gift for her.

Tanzanite & St. Thomas — The Perfect Island Souvenir

There’s something magical about discovering Tanzanite while visiting St. Thomas. Its ocean-blue tones echo the Caribbean waters, making it a perfect island memory you can wear forever. At Beverly’s Jewelry, visitors love experiencing our signature Sip & Shop Sparkle Experience, where they can explore our hand-selected Tanzanite while enjoying the warm, family-run hospitality our store is known for.

Whether you’re arriving by cruise ship or staying on the island, our curated Tanzanite collection has become a must-see for travelers.

How to Choose Quality Tanzanite

When selecting Tanzanite, keep these quality factors in mind:

1. Color

The deeper the blue-violet saturation, the more valuable the gemstone.

2. Clarity

Choose stones with minimal inclusions for the best light performance.

3. Cut

Precision cutting enhances brilliance and highlights the stone’s vibrant color play.

4. Carat Weight

Larger stones are rare, especially those with rich saturation — making them prized by collectors.

At Beverly’s, every Tanzanite piece is hand-selected by our gemologists to ensure exceptional color, clarity, and craftsmanship.

Caring for Your Tanzanite Jewelry

Because Tanzanite is softer than sapphire or diamond, it requires gentle care. We recommend:

• Avoiding ultrasonic cleaners
• Storing it separately to prevent scratches
• Cleaning with mild soap, warm water, and a soft brush
• Removing before high-impact activities

With proper care, your Tanzanite will remain stunning for a lifetime.

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A Final Sparkle from Beverly’s Jewelry

Tanzanite’s rarity, rich meaning, and unforgettable color make it the perfect way to celebrate a December birthday — or to commemorate your time in the Virgin Islands. As one of the best jewelry stores in St. Thomas, Beverly’s Jewelry is proud to offer a Tanzanite collection that reflects the beauty, brilliance, and magic of the Caribbean.

If you're visiting the island or searching for the perfect meaningful gift, explore our Tanzanite rings, earrings, pendants, and bracelets — each piece chosen to help you sparkle with Beverly’s.