When your cruise ship docks in St. Thomas, U.S. Virgin Islands, one of the most rewarding experiences—besides the turquoise beaches and island cocktails—is the chance to shop duty-free. As one of the top cruise destinations in the Caribbean, St. Thomas offers exceptional shopping opportunities for those seeking fine jewelry, luxury watches, designer fashion, spirits, and island-made treasures—all tax-free and often at unbeatable prices.

Whether you’re a first-time cruiser or a seasoned traveler, here are the top reasons cruise passengers love duty-free shopping in St. Thomas—and how to make the most of your time ashore.

1. Generous Duty-Free Allowances

One of the biggest draws for shopping in St. Thomas is the duty-free allowance that U.S. travelers enjoy. While most Caribbean destinations allow a $800 per person duty-free limit, the U.S. Virgin Islands (including St. Thomas) offers $1,600 per person, double the typical amount. Families traveling together can pool their allowances, meaning you can bring back more without paying extra taxes.

This higher limit makes it the perfect destination for purchasing fine jewelry, luxury watches, and other high-value items—especially when combined with special offers available only to cruise passengers.

2. No Sales Tax—Ever

St. Thomas is part of the U.S., but it has no local or state sales tax. That means what you see is what you pay, with no surprise markups at checkout. Compared to shopping on the mainland or in other cruise ports, this gives shoppers in St. Thomas a genuine price advantage.

From diamond rings and Caribbean gemstones to designer sunglasses and exclusive liquors, the savings can be significant—especially when buying high-end items like those found at Beverly’s Jewelry, a trusted name in the Virgin Islands for over 25 years.

3. Exclusive Island Jewelry & Local Finds

St. Thomas is famous not just for great prices but for unique island designs that you won’t find back home. Local jewelers like Beverly’s Jewelry offer one-of-a-kind creations featuring Caribbean gemstones like Paraiba Tourmaline, Alexandrite, Larimar, and blue diamonds—all set in handcrafted island styles.

Looking for something personal and timeless? You can also explore custom jewelry, including engagement rings, gemstone bracelets, and more!

And don’t forget the iconic Hook Bracelet, a beloved symbol of island style and Caribbean craftsmanship—perfect as a keepsake from your cruise made locally in St. Thomas.

4. Close Proximity to the Cruise Pier

For cruise travelers, convenience is key—and St. Thomas delivers. Many of the island’s best shopping districts, including Main Street in Charlotte Amalie, are located just minutes from the cruise ship docks. Shops like Beverly’s Jewelry are within easy walking distance or a quick taxi ride from both Havensight and Crown Bay cruise ports.

You don’t need to book a tour or wander far to find top-quality shopping—you can explore, shop, and be back on board with time to spare (and a few sparkling souvenirs in hand).

5. Trusted Reputation for Fine Jewelry

St. Thomas has long been known as the jewelry capital of the Caribbean, and for good reason. For decades, family-run stores like Beverly’s Jewelry have built trust with returning cruise guests by offering:

• GIA-certified diamonds

• Transparent pricing

• Lifetime care options

• Friendly, no-pressure service

Shoppers often return year after year (or even cruise after cruise) to continue building their collections.

6. Better Selection Than Onboard Shops

While cruise ships offer onboard boutiques, their selection is often limited, and prices may not reflect true island savings. In St. Thomas, you’ll find broader collections, rare gemstone varieties, and competitive pricing—especially on engagement rings, tennis bracelets, diamond studs, and statement pendants.

If you're shopping for a special occasion gift, an anniversary piece, or a little something for yourself, you'll find much more variety and flexibility when shopping ashore.

7. Personalized Service from Local Experts

Unlike the fast pace of onboard shopping, local stores in St. Thomas often provide personalized, one-on-one attention, especially if you visit well-established jewelers. At Beverly’s Jewelry, our knowledgeable gemologists and experienced staff take time to educate, advise, and help you find the perfect piece—whether you’re spending $100 or $10,000.

You’ll also find energetic staff, island hospitality, and the chance to sip local rum while you shop—turning the experience into a memory as special as the jewelry itself.

Why You Shouldn’t Miss Duty-Free Shopping in St. Thomas

From unbeatable tax-free deals and generous duty-free allowances to one-of-a-kind island jewelry and trusted local service, it’s no wonder cruise passengers love duty-free shopping in St. Thomas. Whether you’re shopping for love, luxury, or lasting memories, make sure to step into the shops during your visit—and don’t leave without discovering Beverly’s Jewelry, where island sparkle meets timeless style.

Cruising to St. Thomas soon?

Stop by Beverly’s Jewelry, located on Main Street in Charlotte Amalie—just minutes from the cruise pier.

Explore our exclusive Caribbean collections and enjoy duty-free pricing, personalized service, and a sparkling shopping experience you’ll never forget.

👉 Shop Online Anytime 

📍 5195 Dronningens Gade, Suite 4, St. Thomas, VI 00802